How do you imagine your best life? Fake it til you make it, goes the classic aphorism — the idea that “acting as if” you are the person you want to be can help make it be so, make it be true.

Let’s turn a business document into a design tool! Use it in your own toolkit — or to help build a design-as-partner culture at your company.

Of design jobs being sales jobs and leading with curiosity.

Why did you start doing what you’re doing? Is that still true?

So how do we know what is… “cool” or “creepy”, “seamless”, “intuitive”… or even “magical”?